# Zachary King - Fractional GTM Leader > Zachary King builds AI-powered GTM (go-to-market) infrastructure for B2B startups. Based in Melbourne, Australia. 20+ years in B2B sales, from $25M enterprise deals to building AI-powered revenue systems for early-stage companies. ## About Zachary King is a fractional GTM leader who helps founders move from founder-led sales to scalable, AI-enabled revenue engines, without hiring a full-time VP Sales too early. He operates through Fractional Enterprises Pty Ltd. He is not a traditional sales consultant. He embeds as a GTM leader inside startups, builds working infrastructure (playbooks, AI agents, outbound systems), and hands it all off when the engagement ends. Everything stays with the client. ## GTM Swarm GTM Swarm is Zachary's core methodology. Strategy becomes a playbook, the playbook becomes AI agents, and the agents become systems that scale without hiring. Six specialized AI agents are deployed in a client's own AI platform (Claude, Microsoft Copilot, or other enterprise tools): - Prospecting Agent: ICP-matched company research, decision-maker identification, personalized outbound drafting - Discovery Agent: Pre-call research, qualification criteria, tech stack analysis - Demo Agent: Value prop mapping, pain-to-feature alignment, real-time ROI building - Objection Agent: Proven reframes, competitive differentiation, objection-to-signal conversion - Deal Strategy Agent: Buying committee mapping, blocker identification, multi-threading - RevOps Agent: CRM automation, data-driven forecasting, pipeline risk detection All agents are trained on the client's specific playbook and deployed in their own systems. The infrastructure keeps working after the engagement ends. ## Services ### GTM Diagnostic ($1,950) One-week GTM audit. Identifies what is broken, delivers a prioritized 90-day roadmap, and seeds the first outbound campaign (300+ prospects). Fast, focused diagnosis. URL: https://zacharyking.com.au/services/ ### GTM Swarm Sprint ($30,000) 90-day full deployment. Complete sales playbook, six AI agents deployed, outbound engine with live campaigns (600+ prospects contacted), weekly sales rhythm established, and AI automation saving 8-12 hours per client. Everything stays with the client. URL: https://zacharyking.com.au/services/ ### Fractional GTM ($9,000/month) Embedded GTM leadership. Works inside the client's CRM, tools, and team. Builds AI-powered workflows, runs active deals, coaches the team, and provides weekly sales meetings plus async support. Flexible engagement, cancel anytime. URL: https://zacharyking.com.au/services/ ### Swarm Subscription ($1,500/month) Post-engagement support. Keeps AI agents online and updated, provides quarterly updates, async support, and continuous access to new automation skills. No lock-in. URL: https://zacharyking.com.au/services/ ## Ideal Clients - B2B SaaS, AI, or workflow platform companies - Pre-seed to Series A/B stage, or $1-10M annual revenue - 5-30 employees - Founder-led or early-stage sales motion - Post-funding trigger moment (just raised, need to deploy capital efficiently) - Product-obsessed founders who want sales without killing the founder vibe ## 4-Step Process 1. Diagnose: Audit current GTM, identify what is broken, prioritize fixes 2. Build: Create sales playbook, deploy AI infrastructure on the client's platform 3. Train: Enable the team through live sessions and real deal support 4. Scale: Client keeps everything. System continues working independently. URL: https://zacharyking.com.au/how-it-works/ ## Site Pages - Home: https://zacharyking.com.au/ - About: https://zacharyking.com.au/about/ - Services: https://zacharyking.com.au/services/ - How It Works: https://zacharyking.com.au/how-it-works/ - FAQ: https://zacharyking.com.au/faq/ - Insights (Blog): https://zacharyking.com.au/insights/ - Contact: https://zacharyking.com.au/contact/ ## Key Insights (Blog Posts) - Your Sales Playbook Needs AI Infrastructure, Not Another Google Doc: https://zacharyking.com.au/insights/your-sales-playbook-needs-ai-infrastructure/ - The Vibe Sales Manifesto: https://zacharyking.com.au/insights/the-vibe-sales-manifesto/ - What is a Fractional VP Sales?: https://zacharyking.com.au/insights/what-is-a-fractional-vp-sales/ - When to Hire a Fractional VP Sales or GTM Leader?: https://zacharyking.com.au/insights/when-to-hire-a-fractional-vp-sales/ - The Sales Stack to Get You to $10M in Enterprise Sales: https://zacharyking.com.au/insights/the-sales-stack-to-get-you-to-10m-in-enterprise-sales/ - How I Lost a $20M Deal, An Ode to Multi-Threading: https://zacharyking.com.au/insights/how-i-lost-a-20m-deal-an-ode-to-multi-threading/ - The Sales Valley Of Death: https://zacharyking.com.au/insights/the-sales-valley-of-death/ - The New Yardstick, Value Creation Over Hours Worked: https://zacharyking.com.au/insights/the-new-yardstick-value-creation-over-hours-worked/ - The Results-Driven Approach, Why Fractional Executives Surpass Consultants: https://zacharyking.com.au/insights/the-results-driven-approach-why-fractional-executives-surpass-consultants/ - $21k of Free Strategic Sales Advice: https://zacharyking.com.au/insights/21k-of-free-strategic-sales-advice/ - Value Proposition, The One Ring That Binds Them: https://zacharyking.com.au/insights/value-proposition-the-one-ring-that-binds-them/ - Don't Leave Your Clients Hanging, The Power of Structured Engagement: https://zacharyking.com.au/insights/dont-leave-your-clients-hanging-the-power-of-structured-engagement/ - Why Founders Must Always Lead the First Sales: https://zacharyking.com.au/insights/why-founders-must-always-lead-the-first-sales/ - Maximizing Remote Work, Insights from a Fractional VP of Sales: https://zacharyking.com.au/insights/maximizing-remote-work-insights-from-a-fractional-vp-of-sales/ ## Other Projects - The Fractional Exec (https://thefractionalexec.com.au): Paid community for fractional executives. Includes newsletter, podcast (Fractionalism), workshops, and resources for experienced operators transitioning to or running fractional practices. ## Contact - Website: https://zacharyking.com.au - Book a call: https://savvycal.com/Zachary-King/b18fb593 - LinkedIn: https://www.linkedin.com/in/zacharyking/ - Location: Melbourne, Australia - Company: Fractional Enterprises Pty Ltd