The Sales Stack to Get You to $10M in Enterprise Sales
A sales stack is the backbone of your sales activity—the spine that enables flexibility and strength. Here's what you actually need to hit $10M.
Your sales stack serves as the backbone of sales activity. Like a spine supports the body, “a well-integrated sales tech stack supports your sales team, offering the structure and support needed to succeed.” It’s not merely random tools but rather a coordinated system orchestrating efforts from lead generation through deal closure.
Understanding Sales Stacks
A sales stack comprises tools enabling teams to generate leads, store contact data, create proposals, obtain signatures, and communicate with both colleagues and customers. The most effective stacks feature seamless integrations allowing teams to access needed information without friction.
Typical use cases include lead generation, internal communication, engagement and outreach, analytics and automation, documentation, and sales enablement.
Key Benefits
An appropriately structured tech stack delivers substantial advantages: reduced data silos, improved customer satisfaction, actionable insights, consistent customer experiences, effective product demonstrations, shorter sales cycles, better customer understanding, increased sales performance, higher revenue, and improved workplace culture.
Building Implementation Strategy
Purchasing tools differs fundamentally from building an effective stack. Success requires structuring tools around existing sales processes rather than imposing new workflows. Before adding tools, establish clearly defined sales processes that enable predictable deal closure. Tools should enhance efficiency and productivity at scale within established systems.
Recommended Tools by Category
Lead Generation:
- Apollo combines prospect research with email, phone, and LinkedIn automation. Plans start at $49 monthly.
- LinkedIn Sales Navigator provides advanced search and lead recommendations for $99+ monthly.
Async Video: Loom enables screensharing and face recording for demos and follow-ups. Free tier available; paid plans begin at $12.50 monthly.
Automation: Zapier and Make enable cross-platform connections. Zapier ($29.99 starter) uses simple interfaces; Make ($9+ monthly) offers greater flexibility.
CRM: HubSpot integrates sales and marketing ($20+ starter). Pipedrive, built by salespeople, excels at visual deal tracking ($21.90+ monthly). Attio represents emerging alternatives.
Proposals: Pitch provides presentation tools with AI assistance (free; $20+ paid). Qwilr offers advanced proposal and contract capabilities ($35+ monthly).
Special Mention: Audiopen transforms voice notes into coherent written content ($75 annually for advanced features), with CRM integration capabilities.
Conclusion
Effective sales stacks maximize processes and productivity across six specific areas. Success depends on aligning tools with existing team workflows rather than forcing adoption of predetermined solutions.